The Content Marketing Manager is responsible for planning, developing and implementing the overall company's content strategy. They are responsible for the management of the creation and production of online and offline marketing content.
As a Content Marketing Manager, you will be responsible for developing and implementing the overall content strategy based on our specific goals and objectives.
Responsibilities:
- Create a set goal amount of free resources each month to drive leads, subscribers, awareness
- Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
- Manage and develop a blogging strategy
- Grow our subscriber base
- Work with designers, product marketing, sales, and external influencers and other industry experts
- Adhere to the internal policies and procedures
Required experiences:
- BA/BS degree or equivalent working experience
- 3 years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
- Past experience building audiences either online or offline
- In-depth knowledge of the HubSpot Content Optimization System
- Experience in producing smart CTAs according to the visitor lifecycle stage
- Good time-management skills
- Ability to multi-task
- Strong interpersonal and communication skills
- Critical-thinker and problem-solver
Job applicatios trough portal.